Second hand designer gowns

June 18, 2008 | Posted by Guest Blogger

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Guest blog by Joletta-Luise from Designer RE-Sale
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Every bride deserves to walk down the aisle in an amazing dress on her wedding day. Sadly not everyone can afford the crazy prices that most of the best designers and wedding dress boutiques offer.
Until now…

Recently I launched a new concept with regards to “previously owned” wedding dresses for sale ‘privately’.

I have noticed how many brides try to sell their dresses after they have worn them once to try and get some of their money back, most are unsuccessful as there is just not enough time to put into marketing the dress properly + most potential buyers are wary of a private sale – not to mention the safety concerns.

My services eliminates all the hassles, all the concerns and makes selling/buying a previously owned wedding dress easy and a much more enjoyable experience

In basic I am offering a service whereby I sell privately owned designer wedding dresses;

I don’t buy the dress directly I take them on and sell them as an ‘agent’

By doing this I am able to have a large variety of dresses on my rails and my stock is always growing and changing, the sky is the limit with what could end up on my floor, Gert v/d Merwe dresses originally bought for R12,000.00 now selling for R6000 or Stunning Original Wedding Box Dresses!(These are very popular!)

The idea is that FINALLY these dresses will see more than 1 wedding

The process works as follows;

- Dress is brought to us as an “only worn once’ designer dress
- We sell it to 2nd owner
(Usually for just over half the value of what it was originally purchased for)
- After the new owner has worn it, she can bring the dress back and sell it through us again..
- This time its sold as a ‘previously owned’ dress (for even less)
- Everytime the dress can be sold again until its not wearable anymore or a bride decides not
to sell it again.

The concept has taken off beautifully, our service is completely unique to Cape Town (If not South Africa) its FREE to add your dress to our database, we only take a commission On the final selling price of the dress and we do EVERYTHING for you, Dry Cleaning, Marketing, try on appointments, Alterations + + +

So now that you know a little more about what I am able to offer your clients I would like to know if you would be interested in my services?

Please contact me if you would like to set up an appointment that we can discuss details further

Looking forward to hearing from you
Joletta-Luise
Designer RE-Sale
“Specialising in the RE-Sale of designer dresses”
021 975 3767 ● 082 579 0044

Comments

2 Comments so far

Mrz Vintage Viola on June 24, 2008 9:19 am
Hi Joletta,

Excellent piece on wedding dresses. Im sure you will do very well in this business. Maybe you can get in contact with someone in Durban called Wendy Ladel she ownes the Bridal Shop in Windermere Centre and also Hires dresses.
wendy ladell on June 24, 2008 9:22 am
Dear All

This concept of reselling wedding gowns is not so new to South Africa. Here in Durban I have been doing it for the 4 years. We have a shop in the Windermere Centre, Morningside, Durban. We have over 100 dresses and many are the posh labels. I have even managed to gain a few from London. So Durbs looks like we are ahead of the game.

Come and see us or phone me Wendy on 083-7995537

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